Wal-Mart Announces $4 Plan

Summary


NEW YORK - Wal-Mart plans to begin selling nearly 300 generic prescription drugs for a sharply reduced price, offering a big lure for bargain-seeking customers and presenting a challenge to competing pharmacy chains.

The world's biggest retailer said Thursday that it will test its sales program, in which 291 generic drugs will be sold at $4 for a month's supply, in Florida. The drugs involved provide treatments for conditions ranging from allergies to high-blood pressure.

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Extract


Wal-Mart Announces $4 Plan

Selling generic drugs at prices that don't offer much if any margin for profit could ser...

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