Stores Should Honor Ads

Summary


Dear Martin: Wallgreens advertised a 35 mm manual or 35 mm zoom camera for $14.99; less a $5 rebate. At the store I asked for the zoom camera. The clerk showed me a camera and said, "This is the one with the zoom lens, but it is $39.99." Needless to say, I walked out, a disappointed customer. I am sending you a copy of the advertisement. What do you think about this? - Dolores Riedl, St. Joseph, Mich.

Dear Ms. Reidl: The advertisement you sent me shows a photo of one camera (hard to tell which model it might be) and offers the choice of a manual- or zoom-lens model for $14.99. It is upsetting when a store says the item offered in its advertisement does not exist, but the clerk was right. Walgreens does not sell a 35 mm zoom- lens camera for $14.99. There must have been complaints from unhappy shoppers because a spokesman for Walgreens told me that the advertisements were changed to show two cameras, the manual at $14.99 and the zoom at $39.95. Walgreens is sending Ms. Riedl a complimentary 35 mm zoom camera. Retailers are required by law to honor their advertised offers. The exception is when a consumer should reasonably know the advertisement is in error.

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Extract


Stores Should Honor Ads

In this case, as soon as Walgreens recognized the problem, customers who asked for the zoom-lens camera for $14.9...

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