Rookies Helping Braves' Attendance Fans Turn Out to See Atlanta's Future All-Stars
Augusta Chronicle, The › August 18, 2005
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Summary
ATLANTA - When the Atlanta Braves were recently looking for a way to spark sales of their "9 Game Flex Plan" ticket package, the marketing department turned to the hot story on the team for inspiration.
The new name of the package: "Young Stars Pack." With each nine- game ticket package, fans now receive an autograph of one of the team's rookies.See the full content of this document
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Rookies Helping Braves' Attendance Fans Turn Out to See Atlanta's Future All-Stars
Bingo.
"That has proved to be very successful," said senior vice president of sales and marketing Derek Schi...See the full content of this document
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