Rolling in the Dough Tiger's Cliffhanger Putt Gave Nike Lots of Free Advertising

Augusta Chronicle, The › October 18, 2005

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Summary

JACKSONVILLE, Fla. - Tiger Woods' chip-in birdie at the par-3 16th hole of the Masters Tournament didn't just help win his fourth green jacket.

The shot, the image of the ball hanging on the edge of the hole for a full two seconds, Woods on his knees while watching the ball approach the hole, then his emotional reaction when it hit the bottom of the cup will pay longterm marketing dividends for Nike Golf, and the industry as a whole.

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Extract

Rolling in the Dough Tiger's Cliffhanger Putt Gave Nike Lots of Free Advertising

By a twist of fate that other golf equipment manufacturers must now be silently cursing, Nike's "swoosh" logo on the ball was in full view when i...

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