Restaurant Chains Exploit Benefits of Smaller Stores

Summary

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COLUMBUS, Ohio - Fast food is slimming down.

Two of the biggest burger chains - Wendy's and Burger King - are developing restaurants with smaller kitchens and seating areas that operate profitably in small towns, cost less to build and fit into cheaper parcels of land. A third chain, Popeyes Chicken & Biscuits, also is trimming the square-foot fat, and even Applebee's, a sit- down chain, has reduced restaurant size in rural areas.

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Extract

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Restaurant Chains Exploit Benefits of Smaller Stores

Analysts said the smaller stores operate more efficiently and allow chains to stake their claim both in sparsely populated areas that generate less traffic and urban areas where large plots of la...

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