Pabst Makes Comeback ; Beer Company Shows an Unlikely Resurgence

Summary


Matt Dixon sips beer from a red, white and blue aluminum can in a smoky corner of Betty's Food and Spirits, a dimly lit hangout for local artists, college students and restaurant workers.

Bartenders pour 13 microbrews for $3.75 a pint at Betty's, but the best-selling beer is Mr. Dixon's choice, $1.50-a-pint Pabst Blue Ribbon, a former blue-collar favorite decades removed from its heyday.

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Pabst Makes Comeback ; Beer Company Shows an Unlikely Resurgence

Pabst Blue Ribbon, or simply PBR, is enjoying an unlikely comeback across the country. After a s...

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