Nike has Seat On 'Real Women' Advertising Bandwagon
Augusta Chronicle, The › September 12, 2005
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Summary
PORTLAND, Ore. - It's no longer just rail-thin models who are showing up in fashion magazines and on billboards. Larger women, or what are being called "real people," are now gracing ads of companies selling everything from tuna to cellulite cream.
Nike Inc., the world's largest maker of athletic shoes, has jumped onto the bandwagon with a campaign featuring close-ups of "big butts" and "thunder thighs."See the full content of this document
Extract
Nike has Seat On 'Real Women' Advertising Bandwagon
Look closely at the text, however, and you discover that the body parts featured in the pictures belong to women who spend a lot of time working out.
"It looks like a volleyball player. Like a very athletic woman - not s...See the full content of this document
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