Knowledge Can Make Marketing Easier Task

Summary


Marketing can seem like an overwhelming prospect for a small- business owner - there's research to do, publicity campaigns to pull together, mailings to send out, and more.

But small-business owners and marketing consultants say the task can be made easier and less daunting by breaking it down to some basic elements and keeping the process simple.

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Extract


Knowledge Can Make Marketing Easier Task

Barbara Findlay Schenck, a co-author of Small Business Marketing for Dummie...

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