Summary
A lot of emphasis is put on name recognition in Hollywood. Movie makers are searching for the perfect film franchise that will attract the popcorn-chomping masses on pre-established product perception alone.
Call it a less-than-creative approach to moviemaking, but the celluloid suits are always going to be far more interested in producing pictures that they feel are relatively sure things.See the full content of this document
Extract
In Hollywood, Success Hinges On Recognition
Marquee recognition can come from a couple of sources. Sometimes it's the material itself. For instance, a Star Wars film is nearly bulletproof, an...
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