Summary
Ford Motor Co. is considering alliances with other companies, but it already has a powerful ally on its side - country music singer Toby Keith.
As part of the automaker's "Bold Moves" marketing campaign, it is sponsoring Mr. Keith's 60-stop Hookin' Up and Hangin' Out Tour.See the full content of this document
Extract
Ford Sponsors Singer's Tour
Ford says its research shows that listening to country music is one of the...
See the full content of this document
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