Bra Maker Is Latching On As New Busch Series Sponsor
Augusta Chronicle, The › March 29, 2005
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Summary
A lingerie maker has signed up to sponsor a Busch series racing car in a sport that's dominated by traditional guy stuff like beer, tools and auto parts.
The deal links bra-maker Vassarette with Shawna Robinson, the only full-time female driver in the NASCAR Busch Series. The company's name and stylized "V" logo that evokes cleavage are emblazoned on the hood of Robinson's car.See the full content of this document
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Bra Maker Is Latching On As New Busch Series Sponsor
The Busch sponsorship is a first for Vassarette, but parent company VF Corp. of Greensboro, N.C., has long spo...
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